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Applied Hi-Performance

Welcome! My name is Noel Schanilec. I am the owner/manager of Applied Hi-Performance Products (AHPP). We are headquartered in Grand Forks, ND in the heart of the Red River Valley, known for its fertile farm land. Applied High Performance distributes a premium line of lubricants, additives and automotive aftermarket products to the racing, automotive, agricultural, industrial, metal working and powesports markets. The Energy Release product line consists of the following: Antifriction Metal Conditioner (ER), Energy Release Engine Treatment; Fuel Treatments and Diesel additives; General Purpose Cleaners; Car Car Products; Premium Car Care Products and Energy Release. Energy Release is a globally recognized brand in the racing and high performance arenas. ER has been tested and proven since 1985; you will see documentation throughout our website dated over three decades. Energy Release products are currently used by racing teams in such leagues as the World of Outlaws, Indy Racing League (IRL), National Hot Rod Association (NHRA), NASCAR and Monster Truck as well as motorcycle, dirt bike, ATV, UTV and United States X-Country Racing (USXC) and International Series Of Champions (ISOC) snowmobile venues. 

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Applied Hi-Performance Products is also a full-service Management, Consulting, and Marketing Firm serving professional racing associations, race teams and drivers. We handle all aspects of managing and guiding our client’s careers including but not limited to: driver development, resume’ preparation, sponsorship proposals, contract preparation, contract negotiations, endorsements, marketing solutions and more.

Our Mission: The Company as a whole and each employee will strive to deliver the highest quality products to our customers at competitive prices, backed by the highest professional service and support attainable.

My business is named Applied Hi-Performance Products because it represents the practical use of extraordinary products that have an effect of the highest level or degree attainable. I have gained profound appreciation for “Products That Perform” with over 34 years working experience in all forms of Professional Racing, Motorsports Marketing, Product Marketing, Finance and working on the Family Farm. My interest in the high performance world started when my father purchased his first snowmobile in 1964...I was 11 years old. I became obsessed with this machine... it opened up a whole new world for me to occupy my time during the long winters in North Dakota. This "snow cat" intrigued me; I was always trying to make it work better and go faster. I managed to keep up with the competitive riders in the community over the years with the help of the local Polaris dealership (Slominski Sales & Service). In 1980, I started racing Cross-Country professionaly and learned very quickly that I wasn’t the fastest kid on the block...I was amazed by how much faster the competition was. In 1986 I had an opportunity to race for a Polaris high performance shop in Roseau, MN, called Pro-5 Racing, owned by Burt Bassett and Larry Rugland. In 1987 we were fortunate enough to win a season class points championship in the Heartland Racing Circuit with teammate Harley Doebber. In 1989, Bassett informed me that Mike and Steve Houle would be racing out of their shop in the highly competitive USSA Formula III Ice Oval Series. Bassett asked me if I would be interested in overseeing the marketing department for the team...I accepted his offer. My experience working with Pro-5 Racing and their team was amazing; I truly appreciated the opportunity to be part of a multi-world championship team.

One day in September 1994, I overheard a gentleman at the local watering hole talking about a product called Energy Release (ER). I asked him what ER was; he said it was an Antifriction Metal Conditioner...I had no idea what he was talking about. He said he knew a guy in Crookston, MN that sold ER...his name was Denny Ray...(Ray worked for Arctic Cat for many years...he was the lead Engineer for the Boss Cat speed run snowmobiles of the early 70’s. The Boss Cat I, driven by Dale Cormican, set a snowmobile world land speed record of 125.87 miles per hour on February 21, 1971). Curiosity got the best of me so I called Ray and set up an appointment to talk about ER. I was impressed when I walked into his shop...I had never seen a dynamometer before. I told Ray that back-in-the-day he was my hero. We talked about snowmobiling for a while and then he showed me his Chevy 454 dynamometer test results (dated January 20, 1990 using Penzoil 10-30 motor oil with ER added at the recommended ratio). Ray told me that ER was the best stuff that he had tested. I asked him if ER worked in 2-cycle engines...he said yes. He sold me two bottles; I gave one bottle to Steve Houle and I asked him to test ER on the race track...the rest is history. Houle currently owns a successful high performance shop, Speedwerx.

In 1995 I decided to go back to school, so, in I enrolled at the University of North Dakota majoring in Communication. I called Energy Release and explained that I was attending UND and I needed a job. They eventually hired me as a manufacturer’s representative. I traveled all over the country on weekends and any spare time to set up distributors and attend racing events in all forms of motorsports. I graduated from UND in 2002 and took a job as Marketing Director for a company that manufactures a retractable pickup bed cover called Retrax.

I left Retrax in 2009 to start Applied Hi-Performance Products. I have been marketing Energy Release products and MuddOFF Non-Stick Pretreatment for over 22 years. Through my travels, I’ve had an opportunity to work with world-class business owners, racers and engine builders in all forms of motorsports, which include: NASCAR, Indy Car, World of Outlaws, Monster Trucks, NHRA, World Karting Association, International Karting Association, American Motorcyclist Association, United States Cross-Country Snow- mobile Racing Association (USCC), United States X-Country Snowmobile Racing (USXC), International Series Of Champions Snow- mobile Racing (ISOC) and more. Through these relationships, I have met many brilliant people and learned about many amazing products. I have a strong desire to provide you with an opportunity to purchase these products; I want you to experience the confirmed results that business owners and world champion racers encounter. Our goal at Applied Hi-Performance Products is to provide you with enough product information about the extraordinary products we offer, so you can make an informed decision.

We are pleased to offer the all-new website for your browsing and shopping convenience. Please feel free to contact us with any questions about any of the products we distribute. We can be reached via phone at 218-791-4267 Monday- Friday CST.

DennisRayArctic Cat Engineer Denny Ray with Boss Cat speed run snowmobiles of the early 70’s.          DadsSnow PlaneMy Dad’s snow plane and our house after the three-day blizzard of 1966. Lisa and Adam Mach live hear now.

MonarchColoradoHillclimbNoel competing at a hill-climb in Colorado aboard a Pro-5 sponsored sled.         SammyAmyNoelKnoxvilleNoel, Sammy and Amy Swindell at the Knoxville Nationals.