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Applied Hi-Performance Products (AHPP) markets a premium line of automotive, agricultural, industrial and powersports products. AHPP is a leading supplier of the Energy Release product line. Energy Release (ER) is a globally recognized brand in the racing and high performance arenas. Energy Release products are currently used by racing teams in such leagues as the World of Outlaws, Indy Racing league (IRL), National Hot Rod Association (NHRA), NASCAR and Monster Truck as well as motorcycle, dirt bike, ATV and snowmobile venues. The Energy Release line consists of an antifriction metal conditioner (ER), engine treatment, fuel additives, lubricants, greases, metal working fluids and a dirt & mud release agent called MuddOFF.

Applied Hi-Performance Products is also a full service management and marketing firm serving professional racing associations, race teams and drivers. We handle all aspects of managing and guiding our client's careers including but not limited to: driver development, sponsorship proposals, contract preparation, contract negotiations, endorsements, marketing solutions and much more.